The effectiveness of a netlinking strategy is not measured by promises, but by results. What counts are the positions gained, the traffic generated and the actual SEO performance. This is where Linkuma stands out. Thanks to a rigorous, transparent and data-driven approach, the platform delivers visible, sustainable and measurable results. Here’s how.
SEO, a vital issue for online shops
Natural search engine optimization is vital to the survival of online shops. In an ultra-competitive sector, appearing at the top of Google is no longer an option.
The majority of online purchases begin with a Google search. If your product sheets don’t come up, your sales stagnate, no matter how good they are. Paid campaigns quickly become costly. SEO remains a stable and profitable source of traffic, especially over the long term.
Positioning on the right keywords changes everything. Being visible for transactional purposes means capturing customers who are in the buying phase, not just the curious. The big platforms dominate the first results. To stand up to Amazon, Cdiscount or Fnac, you need to build up a solid, lasting authority.
SEO for e-commerce is not just about keywords. Technical structure, speed, internal linking and netlinking play a crucial role in overall performance.
Netlinking, an under-exploited SEO lever in e-commerce
In the world of e-commerce, SEO efforts too often focus on content and technique. Yet one pillar remains largely underused: netlinking. Properly executed, it boosts visibility tenfold, reinforces a site’s authority and provides a lasting competitive advantage. Here’s why.
Understanding the strategic role of netlinking
A backlink is a vote of confidence. The more quality links your shop receives, the more authority it gains in the eyes of Google. This has a direct impact on your positions on competitive keywords.
In e-commerce, certain pages deserve to be promoted: product sheets, categories, landing pages. Targeted netlinking strengthens these strategic pages, where buying intentions are strongest.
Obtaining a link is one thing. Getting the right link on the right site with the right anchor is quite another. Netlinking only works if it is managed with precision.
Why e-commerce still underestimates netlinking
Excessive focus on on-site SEO. E-tailers optimise their files, their tags and their technical performance. But without netlinking, they plateau. External authority cannot be compensated for internally alone.
Many people think that all links are equal. But the wrong choices can damage visibility. Artificial links, poorly balanced anchors, over-optimisation: mistakes are costly in SEO.
Google’s algorithm penalises dubious practices. For fear of doing the wrong thing, some prefer to do nothing. This is a mistake: netlinking should be secured, not avoided.
Linkuma, an SEO safety net for e-tailers
https://linkuma.com leaves nothing to chance. Each partner site is hand-checked against strict criteria: real traffic, thematic consistency, frequency of publication, indexing. You don’t have to guess where and how to get links. The Linkuma team guides you in choosing the pages to boost, the anchors to use and the frequency of publication.
Once the campaign has been launched, you can follow its progress: indexing, positions, impact on traffic. It’s concrete, measurable and actionable for your subsequent campaigns.
How Linkuma adapts to the specific needs of e-merchants
E-commerce SEO imposes specific constraints: a large number of pages, a sustained sales rhythm and immediate conversion challenges. Linkuma understands this. The platform does not offer a generic solution, but rather an approach tailored to online shops, with targeted, scalable strategies that are managed by experts. Here’s how it works.
A strategy designed for product sheets
Product sheets are often neglected when it comes to netlinking. Yet they are the ones that convert. Linkuma makes it possible to precisely target these pages, even deep ones. Thanks to high-quality meshing, they gain in authority and visibility. The result: more qualified traffic directly to the pages that sell.
Campaigns aligned with the sales calendar
Online shops follow the rhythm of the seasons, sales and Black Friday. Linkuma adapts to these high points. The platform makes it possible to programme campaigns in advance, with strategic timing. This maximises the SEO impact at a time when demand is highest.
A selection of compatible e-commerce sites
Not all backlinks are created equal. Linkuma selects partner sites whose editorial line is compatible with e-commerce. Lifestyle blogs, tech blogs, interior design blogs, fashion blogs: each link appears natural in the eyes of Google and Internet users. Positioning is improved without risk.
Real results: how Linkuma makes a difference
Promises are not enough: results are what count. Linkuma uses measurable proof to demonstrate the effectiveness of its campaigns. Visibility, traffic and positioning: the numbers speak for themselves.
Increased visibility in the first few weeks
Campaigns with Linkuma produce visible results very quickly.
Within the first few weeks, the positioning of targeted keywords begins to improve.
Sites gain in authority, which improves their presence in the results pages. The increase in visibility is gradual, but constant and lasting.
Organic traffic on the rise, with no artificial spike
Backlinks provide more than just an SEO signal: they also generate qualified traffic.
E-commerce sites in particular are seeing a clear increase in visits from natural referencing. This growth is regular, with no “peak” effect followed by a drop. Linkuma avoids aggressive strategies that undermine SEO stability.
Performance that can be measured, tracked and explained
Each link delivered can be tracked via a clear and comprehensive dashboard. Indexing rate, domain quality, position gained: all the indicators are accessible. This allows you to assess the real impact of each campaign. No grey areas: decisions are based on reliable data.
