When producing a video you want to make sure you use good equipment in order to have the end result look and sound great. The last thing you want is video that ends up looking and sounding bad especially if it is representing your company. This is why it is important to purchase good quality video, audio and lighting equipment.
Buying the Video Camera. It is important to purchase a good HD camera that will be able to deliver quality HD video. This does not mean you need to go out and spend $10,000.00 dollars on a high end Sony HD Broadcast camera. There are plenty of choices on the market today that will deliver a high quality HD picture for under $500.00. These cameras will usually be a single chip HD Camera that should have enough bells and whistles to acquire good video footage. It is important to look for a camera that has an audio input jack so you can connect a microphone to it. Most electronic stores like Best Buy should offer an affordable HD camera.
Buying a Microphone. Good audio is just as important as having good video. Again you do not have to spend a fortune on a wireless microphone system to record good audio. You can purchase a nice lapel microphone off Ebay or Amazon for under $50.00. Make sure it has the proper connection for your camera.
How about Lighting. If you are shooting indoors then you will need proper lighting to give you good quality video. Without proper lighting your image will appear grainy. Trying to use the available indoor lighting will create shadows on your talents faces and will not look correct. There are two options for lighting, buy a lighting kit online, usually 3 lights will do the job or you can rent one from a company that rents video equipment. This is a great way to go since you will be getting better lighting for a low rate. They usually will rent a light kit for about $30.00 to $40.00 per day.
Buying a Tripod. Since the small HD cameras are so light you can get a nice tripod from a photography store that will fit your needs. Make sure you bring the camera with you and test it on the tripod. You want to make sure you can pan and tilt with the tripod smoothly. A lot of times when you buy your camera it will come with a tripod.